Can You Tell… Is Your Internet Marketing Really Working?
Can You Tell – Is Your Internet Marketing Really Working?
This article will examine a couple of different marketing strategies as well as how you can evaluate the effectiveness of these strategies.
Determining whether your advertising campaign is working or not is a very important part of Internet marketing . While there is a great deal of Internet marketing that can be done without a great deal of expense, other types of Internet marketing are more costly. There is also a time and energy burden to orchestrating the Internet marketing with both. Therefore, it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help to focus efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing less positive results.
One of the most cost effective Internet marketing strategies available is affiliate marketing. Having other website owners, known as affiliates, post an advertisement on their websites to direct Internet traffic to your website can be very cost effective because in most cases the affiliate is only paid when he produces a click through of an advertisement a purchase of a product or service once the prospect clicks through the ad. Although the business owner is only paying for the advertisement when it produces a desired effect, it is still a good idea to evaluate the effectiveness of these ads to determine whether or not they are still working well.
Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code imbedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.
Some Business owners will use Internet marketing strategies, such as posting on message boards, to promote their business. They may want to consider asking customers to complete a short survey which can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. This could be another way of generating interest in your business or website.
Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully. This way you can determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out a newsletter to a list of people who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication that the newsletter was well received and effective. However, if there is not a marked increase in traffic or sales after the sending, then you know that your marketing strategy was not received well and therefore ineffective.
So, Can You Tell – Is Your Internet Marketing Really Working?
Michelle Hoffmann is the owner, editor and publisher of The 24KaratMarketer Ezine – an online publication that is dedicated to helping marketers, new and experienced, succeed in their online businesses. She is also a mother, digital artist, writer, Chandler, photographer, website designer, IT business owner, Criminal Justice major and Homeland Security & Emergency Management major. Yes, she does it all!